KB Kookmin Our Town Check Card

KB KOOKMIN CARD

KB KOOKMIN CARD

KB KOOKMIN CARD

2022

Illustration artwork

KB Kookmin Card, a financial company with a mission to be a ‘trusted happy life partner’, launched the ‘Our Neighborhood Check Card’ campaign in 2022, which focuses on localism by providing benefits centered on local businesses. Kimustudio developed the artwork <Kimu Town> that can effectively demonstrate localism and the benefits while breaking away from relatively simple existing card designs. These designs were applied to the card plate, commercial video, NFT, special goods, and the promotional event ‘Our Neighborhood X Special Seongsu-dong’ exhibition organized by Kimustudio.