Label / Package Design

BORADORI MUMU

BORADORI MUMU

BORADORI MUMU

2022

Illustration artwork, Package design

The collaboration project with actress Bora Nam’s brand ‘Mumu’ in 2022 proposes a healthy life that is harmless to both people and nature. The packaging renewal of the low- carbon certified bottled peach products of Mumu created by Kimustudio showed the eco-friendly value through trendy peach patterns. The artwork for this project is titled <Peach Peach> as a reinterpretation of the freshness and sweetness of freshly harvested peaches with the sensual lines and colors of special designers. The renewed bottled peaches and the artwork <Peach Peach> have been promoted through Naver Shopping Live attracting 5,000 viewers.