Seoul Living Design Fair Artwork

Designhouse

Designhouse

Designhouse

2019

Illustration artwork, Key visual

The Seoul Living Design Fair is the biggest living design exhibition in Korea, where leading brands in the Korean interior-related industry showcase sensuous, interesting, and trendy design content. Kimustudio created the overall exhibition identity of <2019 Seoul Living Design Fair>, including posters, and various exhibition promotional material designs. Under the exhibition theme, the main design was a pig illustration dreaming happy dreams with a lark surrounded by various interior objects, such as a witty owl kettle and an antique cabinet. The final artwork, <Piggy Dream>, is still loved by many.