KB Kookmin Our Town Check Card
KB국민 우리동네체크카드 카드 플레이트 디자인
KB Kookmin Card, a financial company with a mission to be a ‘trusted happy life partner’, launched the ‘Our Neighborhood Check Card’ campaign in 2022, which focuses on localism by providing benefits centered on local businesses. Kimustudio developed the artwork <Kimu Town> that can effectively demonstrate localism and the benefits while breaking away from relatively simple existing card designs. These designs were applied to the card plate, commercial video, NFT, special goods, and the promotional event ‘Our Neighborhood X Special Seongsu-dong’ exhibition organized by Kimustudio.